OUIJA Project

The OUIJA Project adopts startups and venture capitalism as a case study for a dialogue about puffery, fomo and self-deception as the dominant components of our current shared living experience. Using magic and manifestations as a visual metaphor for all the lies and obfuscation, it presents the cultural phenomenon of the Girlboss character as an embodiment of the emptiness of the promise of a better future, built on blind confidence in the currently prominent systems of technological progress.